If you are in the process of setting up your online store, you will undoubtedly find yourself needing to prepare photos that will help promote your products and also editing apps like mac apeture. Whether your items are handcrafted or large-scale production, you don’t want to use the crappy, low-quality images available on the internet.
Thus, the best way to differentiate and highlight your e-commerce is to take and edit your photos. But that doesn’t mean you need to invest all your resources in hiring experts and buying equipment: you can get amazing results on your own and with the devices, you already have at hand!
Why Image Quality Is So Vital To Your Sales
Think about your purchase process in physical stores. You go through the window, get interested in a product, go in and ask the seller for more details, calmly analyze the item, and finally decide to take it home. In your e-commerce, the consumption journey is not very different. Instead of a showcase, you provide an image of the product and, if the user wants to know more, he can scroll the page to check the specifications.
But why is the shop window, physical or virtual, so crucial to the success of a product’s sales? Brain processes image 60,000 times faster than words. In other words, if you’re looking for a green t-shirt, it’s easier to look at the item’s image to check the color than it is to extract that information from the technical descriptions.
Another factor you need to take into consideration is the consumer’s desire. Of course, this subject is so unique that we could make a specific article, but keep in mind that you can create the need in different ways, whether it’s the beauty of the product or the different use cases you present.
Thus, ensuring the quality of each product image is a fundamental step for your sales success.